Category Archives: Production

Art Entrepreneurship and it’s Importance

In an industry where you are your career and your name and reputation could win or cost you a job, there has been an uprising of entrepreneurial activity in the art and theatre world. A surge of web series, YouTube caricatures and original works have hit the scene and these are just among the few creations that have stemmed from the desire to create fresh and compelling art.

Entrepreneurship. What exactly does that mean? According to, it means “The capacity and willingness to undertake conception, organization, and management of a productive venture with all attendant risks, while seeking profit as a reward.” But what does this mean for you? Why is this important? According to the Institute for Arts Entrepreneurship, “Small businesses play a major role in the vitality of our economic landscape…they account for half of the United States private gross domestic product, employ more than half of all workers in the U.S alone, and have provided 60 to 80 percent of the new jobs in the economy. There is simply no reason that the arts cannot be a vibrant part of the development of rebuilding the future of America.” Your art is important and there is a desperate need for it, especially Christian art, from people of faith whose mission is to speak truth through their art.

In the field of theater and the arts, sometimes the only way to get work is to make the work yourself. We are basically selling ourselves and the process of creating your own work is an experience that is priceless. It is important to be a creator of art. Art that is your own and original because you have the ability to share your unique perspective and how you see and experience the world. I had the privilege of seeing Lina Alfinito’s one woman show, Confessions of the World’s Worst Missionary, at the Hollywood Fringe Festival (HFF). To be able to listen to her story and get a glimpse of her experiences was so incredibly raw and passionate that it moved me to tears. If Ms. Alfinito didn’t take the time and the risk of  creating this show, audience members at HFF wouldn’t have had the same experience I did. I wouldn’t have known, in the same amount of detail that this show provided, about the issues that are still prevalent in South Africa. There will always be a need for storytelling and it is important that we as students start telling our stories. Good stories. We have the power to move, inspire, or give some amount of clarity to just one person.

Although the desire may be, at first, to have an outlet for one’s creativity, the long term dream is to turn your hobby into your career. And why can’t you? There are thousands of people doing just that, some even coming from right where you are. APU. Check back later to read alumni interviews and success stories.

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Taylor Wesselman is the 2012 Production Intern. He enjoys writing musicals in the shower, long walks at Disneyland and his favorite vegetable is pizza. When not interning, he spends his time trying to find his shadow.

Top 10 Fringey Facts, Part Two

  1. Use all resources to advertise! Word of mouth is your friend! You want an audience! You want there to be an overflow for tickets but that won’t happen if you don’t get your show out there and on everyone’s lips. Take advantage of everything (production interns/Facebook/YouTube/twitter/posters/family/friends etc)
  2. Organization and Discipline. Don’t let deadlines pile up. Have discipline to get done what needs to get done. Keep records, file everything so that you can track your process and can go back and find anything at any time.
  3. Don’t waste any one’s time. Always have a tight schedule to follow for maximum efficiency. Have a set schedule for your rehearsals, your production meetings, and script/show deadlines. Never have down time, always put your team and cast first.
  4. Your work is never done till the show is over! Just because the script is done, the show is blocked, and your show is flowing well, never stop working on it. There are always improvements.
  5. Take a breath every once and awhile. Never stress, this is a fun experience! Being a producer is hard work but remember that your only human. We all need to rest and breathe. If you don’t set aside time to relax and take a break, your show will suffer.

More Tips for putting on a Fringe show from the audience perspective.

Taylor Wesselman is the 2012 Production Intern. He enjoys writing musicals in the shower, long walks at Disneyland and his favorite vegetable is pizza. When not interning, he spends his time trying to find his shadow.

Top 10 Fringey Facts, Part One

  1. Assemble a Team: People you can work with, have same vision, and are committed to the show. Putting on a show is not a solo job, having a team that cares for the piece and are committed to the production will ease stress, foster productive and creative discussions, and overall make your show better in the long run.
  2. Communication is a MUST!!!!!!!! (to cast, production team, etc) Everyone working on your show MUST be on the same page or else it leads to confusion, frustration, and it takes away from your ability to really focus on the piece.
  3. Production team MUST have skills and experience to do their job! Having your friends on your production team is great but make sure they are the best for the job because during the course of rehearsals you may regret choosing friendship over their ability to do the job.
  4. Plan ahead, plan ahead, plan ahead!!! Always be two steps ahead of your team, your cast, and yourself. Over preparation is a sure way to run efficient rehearsals, lower stress levels, and establish yourself as an organized and trustworthy producer.
  5. Never settle. Fight to get your vision in full! There is always going to be something in your way, stopping you from reaching this goal or vision you have. Always fight to make your piece exactly how you want it because we all want to see what you see in your piece.

Taylor Wesselman is the 2012 Production Intern. He enjoys writing musicals in the shower, long walks at Disneyland and his favorite vegetable is pizza. When not interning, he spends his time trying to find his shadow.

We Are Blogging Here!

The second annual APU Fringe Festival is under way. The producers and writers are spending the summer writing their scripts in preparation for rehearsals at the beginning of the 2012 fall semester. We are busy here on the administration side. We have added two new members to the team: Anna Hodgson, Communication Intern and Taylor Wesselman, Production Intern.

A part of their responsibilities will be to each write stories for the blog. Anna recently spent a year studying in Sydney, Australia and will share about what she finds in the field of Fringe and new works. Taylor produced the original musical Another Piece of Us for the 2011 APU Fringe and will focus more on what it means to be an entrepreneurial artist and what it takes for someone to produce their own work. We are excited to have them on board.

We want this blog to be an educational tool to not only the APU theater students, but to the community at large. So for the time being, check out the links to the right, stalk us on Facebook and Twitter and check back frequently to read more…’cuz we’re blogging here!